Executive Coaching

Coaching designed to realize talent potential

With our expertise rooted in over 50 years of combined experience around professional development, we have become a trusted resource for individuals looking to play to their strengths, tackle what’s holding them back, step up to new levels of leadership, and open up career possibilities.

Our approach is practical, strengths-based, and action-oriented, yielding measurable results.

Is coaching right for you?

Here are some common issues that prompt clients to turn to us: 

  • Desire for leadership development—transitioning to a new level of leadership or feeling the need to enhance leadership skills

  • Facing new challenges—taking on a stretch assignment, navigating organizational change or dealing with a difficult situation 

  • Seeking greater professional fulfillment—getting unstuck, attaining work/life balance, opening up new possibilities

  • Need for accountability and support—while taking on challenging situations or moving through transition

  • Feedback and Self-Awareness—gaining perspective and applying those insights

  • Personal Development—improving interpersonal relationships

  • Career Advancement—internal career pathing or making a job or career change

  • Handling Stress & Pressure—developing coping or management techniques

We embrace a Co-Active Coaching philosophy, believing that individuals are naturally creative, resourceful and whole.

CFW Executive Coaching is, at its heart, all about professional growth and evolution:

Customized programs tailored to address your specific needs and timeline

Leadership Coaching Services

  • Executive Coaching

  • Manager & Team Coaching

  • Role Transition & Onboarding

  • Career Pathing

  • Work Life | Mental Health

  • Attentional Health

  • Outdoor Coaching

Our coaching clients come from a diversity of industries and professional backgrounds—many in senior-level leadership positions. While their challenges and issues vary, those who achieve the best results share a growth mindset.

Why CFW Careers?

  • Senior-level Executive Coaches with combined 50+ years of experience realizing professional potential

  • Corporate integration, aligned with strategic objectives

  • Specific expertise and training in Leadership Coaching for Organizational Performance

  • Follows International Coaching Federation best practices and code of ethics

Our Process

Leadership Coaches

Our executive coaching practice is led by CFW Co-Owners, Rachel Fagnant-Fassler and Cynnie King, whose diverse professional and educational backgrounds converged over a decade ago in the recruiting and talent consulting field at CFW Careers.

Cynnie King is CEO and Co-Owner of CFW Careers. She co-leads the firm with Rachel Fagnant-Fassler, extending the legacy of David King who founded the firm 50 years ago. Over the past 15 years, she has contributed to evolving the firm’s recruiting services and establishing its executive coaching practice. She has served as a trusted advisor to hundreds of corporate clients and individuals on the rise in their careers.

A graduate of Colby College, Cynnie was previously Managing Partner of an international branding consultancy and business development executive for several other strategic branding and marketing communications firms. She was Vice President of WJM Associates, a provider of executive coaching for senior leaders. Her certifications include American University’s Leadership Coaching for Organizational Performance and TTI Success Insights DISC.

Expertise: executive coaching, leadership coaching, team coaching, career transition, executive presence, internal career pathing, executive assessment.

Rachel Fagnant-Fassler is President and Co-Owner of CFW Careers, where she co-leads operations of the firm with Cynnie King. After receiving a BA in Psychology from the University of Michigan and a MA in Mental Health Counseling at NYU, she worked as a Career Counselor and as a Licensed Mental Health Counselor in several nonprofit organizations before moving into executive search and coaching. Her expertise has informed CFW’s executive coaching services for over a decade. Her certifications include American University’s Leadership Coaching for Organizational Performance and TTI Success Insights DISC.

Expertise: career transition, career development, team management, team coaching, DISC assessment, attention and performance, creative problem-solving, attentional health, workplace mental health, and outdoor coaching.

What our clients are saying

  • “The entire process of making a career change is overwhelming, scary, and challenging. Having Cynnie guide me through the process gave me the strength to push myself further, understand what I wanted, and gave me the confidence to go for a big change! Working together was like having an honest mentor and cheerleader through each step of the way.”

    -Allison Larkin, Sales Director, Advertising

  • "Rachel challenged me to dig deep to figure out what I wanted to do and what I excel at. She also helped me create a career path and how I can narrate my story better. The coaching sessions were catered to my unique personal situation, journey and needs. Thanks to Rachel I feel more confident about my career strategy and have a concrete plan of action."

    - Kevin Narayana Jaya, Business Transformation Leader, Novelis

  • “Cynthia is a professional in every sense of the word. She is an incredibly knowledgeable resource in career counseling as well as extremely devoted to those she works with. She ensured that I was well prepared for every position and offered her advice and guidance every step of the way. I highly recommend her to anyone looking for a career coach!”

    -Brendan Spain, VP, Advertising, Financial Times

  • “The recent interview prep session with Rachel was extremely helpful. My biggest challenge is to articulate what I want in the next career step. Rachel listened to me babble for 20 minutes and then eloquently verbalized back exactly what I wanted to say. Now, I have the awareness and confidence to identify if the role and company are the right fit for me.”

    -Madelyn O’Neil, Sales Enablement, Braze

  • “Every interaction with Cynnie felt genuine and personal. Throughout the process it was clear that my goals became Cynnie’s goals.”

    - Shawn Kerns, Sales Director

  • “Being recently laid off, I was insecure about entering the job market. Rachel provided me concrete tools to use for interviews and coached me to grow my confidence in myself and my search”

    - Carolyn Conover, Director of Marketing and Communications, Sponsors for Education Opportunity

  • “Personalized and savvy. Diligently tailored for my business career, while helping me be a top performer in my industry.”

    - Andres Rabellino, Senior Analyst, Accenture

  • “The CFW Careers Coaching program is instrumental in navigating this climate of uncertainty. They have masterfully condensed (nearly) 50 years of career counseling into one effective program. Working with their team has helped me successfully transition into the work I feel called to do. Each person on the CFW Careers team has provided the most beneficial career path consultations. With their transitional coaching I have embarked on the next steps of my career path”

    Sherry Adams, former SVP Content, eMarketer

  • The CFW Careers coaching approach has a great balance of looking at career paths from both personal and professional lenses. The coaching I received included a meaningful balance of what types of opportunities are likely suited for me from an experiences/skills perspective, along with considering who I am as a person and how that relates to how I present myself and what I should be looking for.

    -COO, Experiential Marketing Agency

  • "Every session with Rachel was beyond value for comprehensive career guidance analysing all parts of my current role and future opportunities. The revised resume was the best I have ever seen."

    - Hendrik Kriel, Global Director of Data & Insights, Boardriders

  • "It was a 2-way conversation that provided new perspective into where I came from, who I am today, and what I am looking for in my future opportunities."

    -Shelly Bird, Sr Director, Sourcing & Development, Boardriders

  • "Working with CFW was one of the more seamless and pleasant experiences I've had in my professional career. From the beginning interviews to the closing process, everyone I worked with at CFW was so helpful, insightful, and instrumental in getting me the right offer. They truly cared about finding me a job that fit my qualifications and not just getting me hired. The friendliness and transparency of everyone at the office is simply contagious.”

    - Jon Ljekocevic, Deputy Director, Investor Relations, Euromoney

  • “Rachel is an incredibly gifted and insightful coach, with an ability to truly listen, engage, and ask the right questions. In just the first few conversations with her, she was able to help me clarify my vision for my professional future, and feel empowered to pursue it by recognizing my own strengths and resources. I wholeheartedly recommend Rachel for anyone seeking professional or executive leadership coaching.”

    -Laina Hubbard Perez, Associate Director, People & Culture at Civic Nation